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This episode explores how Michael Downie of @Downielive became a Youtube VLogger in a 3 year period.

In this episode:

• How to label videos on Youtube to grab attention

• Why it is important to understand your audience's needs

• How to find your niche for content creation

• How Michael balances his digital and real-life persona's

• Why you should always pack a snack while filming

• How to partner with other creators to maximize the impact

• How to find creativity in different environments.